What is Cruelty-Free Living

From young, we are taught how we are different from animals, rather than what we have in common with them. So most of us grow up accepting the idea that animals are to be exploited and used for our own ends.

We deny that animals have their own feelings, emotions, individual personalities and family relationships, despite it being very evident that they do. We have set up a society in which animal exploitation has become the norm.

So a lot of what we do in our individual lives causes enormous suffering for the creatures that share our planet. For the sake of a dish, a detergent, a handbag or a laugh, many animals are denied even their basic needs - to move, scratch, eat, drink, play, run, feel the sun or nurture their young. For human convenience, profit and pleasure, they are imprisoned, chained, beaten, branded, scarred, electrocuted, starved, tortured, mutilated, castrated, knifed and shot.

Because most of this cruelty happens behind the closed doors of slaughterhouses, factories, research institutions and organisations, we tend to think we are not directly responsible. But we are. As the final consumers, the people who create the demand and pay for the fruits of animal exploitation, we are very much responsible.

But we can choose not to be. All of us have within ourselves the ability to relate to other living things with compassion. We can choose to be kind instead of cruel. We can choose to be non-violent. And we can make cruelty-free choices about what we eat, wear, do and buy that will make a positive impact not only on animals but on people, the environment and our own health too.

Read on to find out how you can make compassionate choices in your everyday life and lead a cruelty-free lifestyle.

Meat, Poultry and Seafood

Learn the hidden truth about the transformation of animals into food in modern factory farms. Find out about the institutionalised cruelty, greed and lack of compassion in the mainstream meat industry. You will also discover why more and more caring consumers are adopting a vegan diet.

Find out here.

Milk

Is milk really as healthy as the dairy industry would like you to believe? Is the dairy industry full of happy contented cows as their ads portray? Find out the real truth about this cruel and exploitative industry. Find out why every glass of milk is a glass of suffering.

Find out here.

Eggs

Discover the horrifying truth about egg production- the overcrowding, the forced moulting, the growth hormones, the de-beaking and the horrible deaths of newly-hatched male chicks.

Find out here.

Animals Testing and Experimentation.

Should helpless animals be tortured and killed for the sake of every new brand of face cream and floor cleaner? Can technology only advance at the expense of innocent animals? Make informed, animal-friendly choices when it comes to your household and personal products.

Find out here.

Animals Used in Clothing

Why should animals be the victims of human fashion? Find out more about cruelty-free clothing and take the animals out of your wardrobe.

Find out here.

Animals in Sports

Should animal pain be a human pastime? Find out why fishing, hunting, horse racing, greyhound racing, bullfighting and cockfighting are no fun at all for the animals.

Find out here.

Animals in Entertainment

Do circus animals lead a happy life? Do wild animals enjoy performing tricks? What happens when they are not performing? Find out why circus-style animal shows are no fun for the animals.

Find out here.